This paper explores viewers reactions to sexual material in TV commercials. Findings from a large scale quantitative survey and a small scale qualitative study are reported and implications for advertisers are discussed. Last year's concern about sex and violence on television has switched to this year's concern about sex on TV. Newspapers and magazines are filled with articles about the new sexual permissiveness. But are consumers aware of this trend?
MTV Safe Sex TV commercial
Consumers' Reactions to Sex in Tv Commercials | ACR
Traditionally, television commercials have served to reinforce conventional sex role stereotypes. The purpose of this study is to determine if there have been any changes in the portrayal of sex roles of television commercials in the past ten years. Specifically, this research is, in part, a replication of the O'Donnell and O'Donnell study and also an extension of their study. Additionally, this study examines what occupation the visible product representatives are placed in, which sex is shown to represent the product, and which sex is shown in more professional roles. Results of this study find that conventional sex role stereotypes persist in television commercials in
Sex role messages in television commercials: An update
Cut to two men dressed only in jock straps, cleats and baseball caps. One is the Pitcher the other the Catcher. Cut to two "Furries" people dressed to appear as stuffed animals. The teddy bear invites the tiger to bed.
Round-faced MILF gets drilled by a much younger guy. Two young guys fucking a stunning blonde MILF. Blue bra blonde BBW posing and masturbating.